We grew up in families engaged in international trades for more than two decades, sourcing raw materials across Africa, manufacturing in mainland China and Vietnam, and exporting to the United States. We learned firsthand the discipline required to deliver consistent quality, and the complexity buyers face when quality, timelines, and logistics must align seamlessly.

Today, Vietnam is the world’s #3 production hub for handicrafts, with ~US$4.0B in annual exports.
 

Across the country exists a vast ecosystem of artisans and small producers preserving generations of knowledge and craft. More than 5,000 craft villages and 6,000 SME exporters form the backbone of this export economy. Yet many remain out of reach for international buyers due to limited market exposure and insufficient operational support.

 

Layers of middlemen fragment the supply chain, leaving buyers with little visibility into 70% of the production process taking place upstream, outside the export factory, limited control over quality consistency, and no clear understanding of how margins are layered across each stage. Meanwhile, artisans often capture only ~30% of the FOB value.

 

GreenHill was built on the ground to bridge this gap. Over the year, we travelled across Vietnam, through craft villages, material hubs and production clusters, meeting the people behind each stage of production, building a trusted network of producers who create real value with responsibility. We help you structure and manage your sourcing and production in Vietnam, giving you full control, visibility, and reliable execution from material to shipment.